Scrappys was my senior graphic design project focused on creating a sustainable solution to the growing problem of textile waste. I developed Scrappys as a fictional company that collects unwanted fabric and clothing scraps and gives them a second life through DIY projects and handmade stuffed animals. The project combined branding, packaging, print, and digital design to create a cohesive and approachable brand identity.

As the graphic designer, I developed the Scrappys brand identity, including the logo, color palette, typography, and overall visual style. I also designed a subscription box, donation box, website, promotional poster, and sewing pattern to support the brand and communicate how the program works. A major part of the concept was encouraging crafters to use donated fabric scraps to create stuffed bears that could then be donated to St. Jude Children's Research Hospital. The project allowed me to combine my interests in design, sustainability, and sewing while creating a brand centered around the idea of “Turn Scraps Into Smiles.”